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Career In Sales And Marketing

Dear Sir,
I am currently working in Le Meridien Hotel, Middex, London, as a group coordinator. I want to enter into sales and marketing. Kindly advise me on courses that will enable me gain skills in this department. Awaiting your response.

Alisha Arora,
By e-mail

Hi Alisha,
Sales and marketing is definitely an interesting field, especially in the case of hospitality industry as you get to learn a lot from it. The experience thus gathered will benefit you through out your life. You have not mentioned about you profile as a group coordinator.

From what we understand is, this job profile covers most of the aspects associated with the sales and marketing department. What we suggest is, try and speak to your senior manager or training manager of the property about your desire to make a career in this field and that whether it is possible for you to get some exposure in the respective department continuing your current job profile.

I am quite sure they would react positively. If successful, try to learn the skills and qualities that play a major role to be successful in this field. Interact with the people, working in that department, about the working of their respective department and how can you be a part of the same. After some time you’ll be able to understand the operations better and then you can request the HR manager for a permanent posting in the sales and marketing department. This is the best possible way to start off.

In case you wish to pursue any specific course in sales and marketing, try out local universities in London offering part time diploma/degree. You can also do it through correspondence and for that you can take a course from the Educational Institute of American Hotel and Motel Association (EI-AH&LA). You can visit their website at www.ei-ahla.org or e-mail Mr K V Simon, regional vice-president, EI-AH&LA at eiahmas@vsnl.com.


Advice On Career In Hotel Industry

Dear Sir,
I have completed my graduation in commerce and have been working as front office assistant for the last two years in a three-star property in Kodaikanal, south India. Since I don’t have any formal education as far as hospitality industry is concerned, I feel that my career is at stake.

My friend who is the authorised representative of nearly 10 universities in Australia has suggested to take up an MBA programme in hospitality management in Australia. Presently I am 23 years and feel that this is the ideal time to go abroad to pursue further studies.

Kindly advice me as to what should I do. Should I take up my friend’s suggestion and pursue further studies in Australia. Please help me to arrive at a right decision. Expecting your reply at the earliest.
Srinivasan Rajesh
By E-mail

Dear Srinivasan,
Education is both perspective and power. There is nothing more positive at your age than the determination to sharpen your axe. This not only helps you do your job better but also provides you with confidence and the ability to share your knowledge with others.

There are four issues that I would like to appraise you of. In my opinion, these are pertinent for a person in your shoes, given the options you have available today.

1. You are in a good position to pursue further education. Your two years of work experience will hold you in good stead and help you apply your learning better. This, coupled with quality work can help you do wonders in your future career.

2. Why abroad? We have some wonderful institutions in India that can rival the best. As far as the three-year hotel management programmes go, I have had the privilege to interact with some high quality potential hoteliers from colleges in Ooty, Aurangabad, Manipal and Mumbai.

At the post graduate level, the Oberoi Centre of Learning and Development (OCLD) diploma commands a stamp of class and quality, worldwide. This does prove that quality hospitality grooming is available in this country too.

3. While the fundamental principles of hospitality are universally applicable, a segment of what you learn abroad, may or may not apply to Indian conditions, laws and people. Education abroad, a little later in one’s management career is much more useful, as by then you have a good perspective on what you can apply and what you can not.

4. However, if you are still focused on going overseas, it would not hurt to do substantial homework on the institutes you wish to join. Very often we live in belief that just because an institute is in Australia or USA, a degree from there will open doors. This is not always the case.

I would only advise people to join foreign universities when they aspire to join the very best. Both the learning content as well as the cost benefit analysis of joining a mediocre college may not hold water. The golden rule is to research these universities well and try and study their placement quality statistics.

I do appreciate that you are passionate to see your career move on a steeper incline. You are on the right track. Remember, we can never discover new oceans, unless we have the courage to loose sight of the shore!

Wishing you good luck.
By Gyan Nagpal

(The advisor is working as training manager with the Oberoi Hotels & Resorts, Mumbai)


Clarifying Doubts

Dear Sir,
I am in the final year of the hotel management degree programme which will complete in May 2001. I intend to pursue further studies after my degree. I have a few questions in mind for which I need clarification.

  • Where can I pursue post graduation or related courses in hospitality management?
  • Is it advisable to go for further studies immediately after completing graduation?
  • Is there a possibility for me to work part time abroad?
  • would be grateful to you if you could clarify my doubts and guide me in the right direction. Looking forward to your reply.

Harpreet Singh
By e-mail

Dear Harpreet,
I guess it all stems from where you want to begin your career from. If your sights are set on a hospitality career within India, the best option would be to work hard at preparing for one of the management training programmes offered by the large hotel chains in the country. These programmes will play a wonderful role in making you a good all-round hotelier who can excel in the hospitality environment.

There are institutes in India like OCLD and IIMT in Delhi, IIHM in Aurangabad and a few others which have achieved a perfect blend of the knowledge/skill ratio. I personally remember my tenure with OCLD and it was a great experience.

If you are absolutely sure about carving a career abroad, though, then a qualification from a good university abroad would not be wasted. Hotel management is one unique technical field where theoretical and practical knowledge is rivalled equally by the ability to understand and manage people. Work styles, languages, management patterns and organisation structure vary from country to country.

Learning the foundations of business in the region you wish to practice it is always a logical option.
I feel you should work for a few years before pursuing further studies. This is mainly because much of what you will learn during your management education, can never be applied immediately if you are starting out in your first job. Once you are a seasoned professional, application of learning is much easier and can be tempered by sound judgment.

Gyan Nagpal
(The advisor is working as training manager with the Oberoi Hotels & Resorts)


Specialising In Ancillary Areas

Dear Sir,
Does joining a sub-stream like multinational companies, airlines, cruiseliners or a fast food chain like McDonalds, after a three year diploma in hotel management, restrict us from returning to the main stream ie five-star hotels? Please explain.
Himanshu Dev
IHM Ahmedabad
himanshu-dev@yahoo.com

Dear Himanshu,
Definitely not. In fact, at times it certainly is a plus point as it helps to hone skills which may otherwise not get the adequate exposure when your diploma focuses solely on hotel operations. You can always come back into the industry after learning specialised skills and this will probably help your grow faster in the area of your choice. If you find that the ancillary areas are not for you, the hotel industry would still offer you unexplored avenues which may fit you more adequately. It is only a matter of finding the right aptitude for the right job.


Project On HRD

Dear Sir,
I am a degree holder in hotel management and am also doing an MBA in human resources development (a full-time course). My problem is that I am currently in the third semester, and for the fourth semester, I have to do a project. Hope you will guide me on which industry I should do the project. If I do my project work in the hotel industry, will it be useful to my career or should I do it on some other industry? I will be highly obliged if you could please send me your suggestions at the earliest.
T Rajan
rajan41@yahoo.com

Dear Rajan,
Since you are doing a major in HR, we presume that you would want to be employed in HRD. Rajan, we would suggest that you first decide the industry you want to work in. If it is the hospitality industry, doing your project work in the same will not only give you an insight into the industry but also help further your career in the same.


Jobs On The Net

Dear Sir,
I am a regular reader of EH&C for the past three years. I never leave a single copy unread. Some time back I had asked a question and I am happy and I appreciate that you printed it. Thank you very much. I would like to congratulate you on you venture on the net. I appreciate your efforts. Your website will be of great use for the Net generation. Please keep up the good work.

I am a final year BHM degree student and will graduate in May. The last time I had asked you whether I should go abroad for further studies or start working you suggested to start working. Now, I have started to think in one direction that is to get a job. For this I need to know the sources from which I can get a job. A magazine like yours and other newspapers and employment magazines are a great source but there is one source which is outnumbering all of these which is jobs on the Net. Now, my queries are as follows:

1. Which are the sites where I can find jobs in hotels for entry level posts?
2. Can I apply for a job abroad through the Net and get selected for a hotel there?
3. What are the different ways of applying for a job through the Net?
4. Also can placement consultants also be of any help for getting this job and, if yes, can you get me some of the addresses?

I would be grateful to you if you can answer all my above queries and please share with me any information that you feel is necessary for me to know at this time. I hope to have a reply from you soon and would we very grateful for that.

Vikas Wadhwani
vikaswadhwani@yahoo.com

Dear Vikas,
Please find below answers as requested by you:
1. The sites for jobs are as follows:

  • Hospitalitycareernet.com
  • hoteljobresource.com
  • resortjobs.com
  • marriott.com
  • careershop.com
  • naukri.com
  • indiajobs.com
  • jobsdb.com
  • enet.promus.com/jobs/careers.asp
  • collegegrad.com
  • careerlab.com

2. You can apply for a job abroad but it depends upon the position you are applying for, the experience you possess and how you represent it on your resume. The country you are applying to and their visa regulations is also important.
3. For applying for a job through the Net you have to upload your resume usually in ascii format (plain text).
4. Yes, placement consultants can be of help. Log on to hoteljobsindia.com for more information on placement consultants.

- By Minakshi Singhal

(The advisor has studied hotel management in India and abroad and is currently working on developing a website for hospitality students)

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