Newstrack

AB Mauri launches innovation centre in Bengaluru

EH Staff - Mumbai

AB Mauri, a worldwide leader in food and bakery ingredients, has set up their innovation centre in Bengaluru. Built on a multi million dollar research and development investment, the innovation centre is set on an area of 35,000 sq ft, and is operating as a global hub for food R&D outsource and innovation system. The centre confirms to all GMP norms and has quality certifications as per industry requirements.

The facility was inaugurated by its global CEO, Kevin Field and was attended by the heads of the company's clientele, including Pizza Hut, Parle Agro, YO!China, Bikanerwala, Monginis, Perfect Breads, Kitty Industries, US Pizza, Britannia, etc and the global teams of various AB Mauri units.

The innovation centre is intended to be the global hub for food outsourcing and innovation, apart from being the main manufacturing facility for flavours-seasonings-emulsions products. It will cater to its internal R&D needs as well as for its local and global clients'. With the new centre, AB Mauri wants to be able to assist Indian manufacturers in creating products which reflect global trends. "AB Mauri will evolve into a support base to be able to supply customised ingredients, seasonings, flavours and mixes, which can be blended together to meet the industry's requirements. I am sure the growing space in our industry will facilitate this," said Binu Varghese, director-marketing and business development for South and West Asia, while formally announcing their entry into the Rs 300 crore flavour business in India. The innovation centre will also function as the production facility for its newly launched flavor's and functional ingredients business, with the capacity of blending 12,000 MT of Liquid and 15,000 MT of powder per annum.

According to Varghese, the centre provides a three-faceted outlook through which AB Mauri will ideate on:

Creation: The centre conceives ideas and creates products based on the requirements and recent trends of the market and would also serve as the generation point of new and futuristic concepts.

Application: AB Mauri Innovations is an application centre which is equipped with application laboratories for bakery/confectionary etc with machines, tools and processes where test trials are conducted on new products (flavours, functional and bakery ingredients), once developed, under actual manufacturing conditions to check their sustenance and retaintivity in the end product and hence to measure their commercial efficiency. Application laboratories are also in-house R&D facility systems that the innovations centre extends to the industry, both existing clients as well as potential future partners, in their NPD projects.

Talent building: The innovation centre is equipped to cater to its local as well as global clients through its R&D facilities, but will also focus on nurturing new talents in the food technology industry. The centre is equipped and trains manpower from the industry and academics in the basic and advanced baking skills, acting as the capacity building centre of the country.

AB Mauri now has a strong presence in the Asian region and 40 factories in 24 countries.