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Hyatt launches travel e-community

Hyatt Hotels & Resorts, has launched its new online travel community in Atlanta called Yatt'it. Offering travellers a combination of fellow-traveller advice, lively discussion forums and direct-booking options, the site has been specially designed for members of the Hyatt Gold Passport loyalty program. Yatt'it is the first travel site to offer insight and tips from Hyatt concierges in over 40 destinations around the world along with advice from frequent travellers. One of the featured concierges will be Lisa Booher from Grand Hyatt Atlanta. In addition, partnerships with well-trusted sources like Frommers.com and FlightStats.com are also set to establish Yatt'it as a credible online forum for worldwide travel tips.

Hyatt Gold Passport members can create profiles, post advice and book travel through Yatt'it. However, any traveller can benefit from the site's extensive content as all the advice cited has been provided by well-seasoned business and leisure travellers in a forum open to honest comments and ratings.

"With Yatt'it, we are continuing a tradition of keeping guests' needs a priority by providing a community that offers relevant and authentic first-hand travel information from seasoned travellers and expert Hyatt concierges. This advice, coupled with our partnerships with Frommers.com and FlightStats.com, promises to make Yatt'it a credible and trustworthy online resource for all travellers," remarked Tom O'Toole, chief marketing officer for Hyatt Hotels & Resorts.

For destination research and at-a-glance overviews, Frommers.com provides direct links to its Fast Facts pages, along with entry-requirement information to assist first-time visitors.

In addition, a partnership with FlightStats.com offers real-time airport updates to help fliers avoid unpleasant surprises at the airport. From the Yatt'it site, travellers can check essential information such as arrival and departure times for all airlines, estimated wait times for security checks at any airport, and weather or local transportation delays. Yatt'it also offers users a mobile download feature at mobile.yattit.com, accessible anytime and anywhere in the world for travellers on the go.