| InterContinental Hotels Group (IHG) has announced
the first European Holiday Inn hotels to open as part of the US$ 1 billion
global relaunch of the Holiday Inn brand family. Eleven Holiday Inn and
Holiday Inn Express hotels across Europe, Middle East and Africa (EMEA)
- plus 19 in the US and six across Asia Pacific - have been chosen to road-test
the changes, which includes new bedding, new shower experience and, for
the first time, a signature scent and sound package. The first two to open
in Europe, both in the UK, are the Holiday Inn London Heathrow and the Holiday
Inn Farnborough.
These will be followed by hotels in Germany, Italy,
France, the United Arab Emirates (Dubai), China, Thailand and Australia.
Following customer feedback and extensive staff training over the next
few months, the hotels will be fully relaunched by July. Of the 19 hotels
road-testing the changes in the US, 16 are already open, including hotels
in New York, Washington and Los Angeles.
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