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Newstrack
Finewinesnmore brings Chapoutier to India
Sayoni Bhaduri - Mumbai
Stephane Barlerin, Export manager for Chapoutier vineyard |
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Finewinesnmore has tied up with the renowned French winery,
Chapoutier. Speaking to Express Hospitality about his expections from the Indian
wine market, Stephane Barlerin, export manager for Chapoutier vineyard said,
"We would like to forward our passion for the wine, the terroir and the
biodynamics to India and its people."
Aiming to target an audience who care to taste the difference between a Shiraz
from the Rhone valley and a Shiraz from any other region in the world, Chapoutier
will make its presence felt in hotels and fine dinning restaurants. They also
intend to spend time on wine education and will host food and wine promotions
to highlight the quality and terrior character of the wines. "We will focus
on various POS material and training sessions across the key markets in India
for better understanding of our wines," said Barlerin.
Chapoutier is known for its quality wines from the Rhone
valley. Barlerin informed that they will be introducing nine of their labels
in India, including Croze Hermitage - les Meysonniers, Hermitage - Sizeranne,
Coteaux de l ardeche - Grange de Mirabelle, Coteaux du tricastin - La ciboise,
Chateauneuf du pape - La Bernardine, Cote du Rhone - Belleruche, and Cote du
Roussillon - Bila Haut. Discussing plans to enter retail, Barlerin said, "We
have also identified two labels that we aim to promote in the retail segment."
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