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Interiors & Designs
Dazzling décor
Decorating hotels is as critical a selling strategy as it
is an art. Dr Debjani Maitra, who heads Garden & Flower, speaks of
the importance of dressing up an edifice to bring forth its beauty to the beholder
Dr Debjani Maitra
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It has been a while since India has been offering world class
service levels in the hospitality industry, measuring up to every detail that
ensures a comfortable and pleasurable stay of our guests. Along with other fields,
decoration is an integral part of this business of luxury. Interiors of any
hotels are done at the project stage in line with the hotel design concept.
Following this are soft decorations. Namely, each property is done up in sync
with the original concept - conventional, classical or contemporary, as the
case maybe. Apart from this, hotels are decorated for special occasions such
as festivals, be it Christmas, New Year or Deepavali, or for promotions. Food
and wine festivals organised by different F&B outlets and special events
like book or product launches or corporate events and private functions are
also reasons for hotels or certain parts of it to get dressed to the occasion.
Deconstructing decorations
Any
decorative work needs to be preceded by a certain amount of research work regarding
the particular type of function, where it is to be held, the climate and the
season. Also the theme, the colour scheme if any, the size and shape of the
venue have to be taken into consideration before a sketch is worked out of the
plan. Then deliberations need to be made on the material to be used, the design
to be created and finally, a final blueprint taking into consideration all the
inputs. This has to be presented to the client for approval and incorporate
preferences and inputs if any. The execution process is started after all this
has been taken into consideration.
Trend tips
People are moving towards simplicity and using more contemporary materials and
motifs. The use of natural materials is preferred as opposed to more complicated
creations using artificial materials. However, there is a vast range of high
quality flowers, plants, containers, and props that are available these days.
Most luxury hotels prefer good quality designs presented in simple fashion.
These days hotels across the country get ready for festivities especially during
the winter season for Christmas and New Year. Ideally, the preparations for
decorations should be carried out behind the scene and be ready before the event,
moving out immediately after the event is over. For example, India attracts
a large number of business travellers from the West. But they all head back
home by the second week of December to celebrate Christmas with their families.
Thus decorations for the season should definitely be put up before the second
week of December so that guests enjoy them, and removed immediately after January
1.
Freshly floral
Theme
weddings are getting popular day by day as clients are always in search of something
newer and want something different. Wedding decorations are based on these themes.
Here, floral displays are preferred. For floral displays, one should use fresh
flowers of the best quality available. Along with them, high quality containers,
vases or contemporary creations are most appreciated. Colours can vary. There
was a time in India when we seldom used white flowers in weddings or any auspicious
ceremonies, but now times have changed. One gets to see so many wedding functions
done up elegantly with fresh white flowers. So the colour scheme is completely
subjective and varies from project to project.
Case study
My brief for Grand Hyatt Mumbai was to do something futuristic at the centre
of the lobby for Christmas. I took a short visit to the hotel as it is very
important to see the site before designing. Post the visit, I was sure that
I wanted to design a piece of art for the festival that will blend with the
hotel's simplicity and elegance. The hotel has a lot of straight lines in their
design and overall has a very contemporary look. Moreover, I was given a colour
scheme of silver and gold to work with, which automatically indicated that I
would work with materials like metal, or with items that evoked a similar effect.
That triggered me to design and develop the cones with twigs and lights, which
was very unique as a Christmas concept, yet it complemented the fever of festivity
and brought forth the joy of celebration.
As told to Neeti Mehra
The writer has 14 years of experience in operations, studies, training and research
in the field of horticulture, floral decorations and landscaping with a special
focus on global standard hotel properties. She can be contacted at debjani1966@yahoo.com)
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