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www.expresshospitality.com FORTNIGHTLY INSIGHT FOR THE HOSPITALITY TRADE
1-15 January 2008  
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Home - Market - Article

Newstrack

Johnson Controls reiterates company's vision through re-branding

EH STAFF - Mumbai

Johnson Controls India, market leaders in the development of sustainable, one-stop building solutions recently unveiled its new corporate identity as part of its global initiative to reiterate the company's core vision to its customers and market segment.

Highlighting the company's new branding perspective, Pramoda Karkal, managing director and vice president, Building Efficiency, Johnson Controls India stated that changes in logo, brand effectively enhances the appeal of its knowledge base. "Our market insight and expertise enables us to anticipate marketplace needs and provide practical, eco-friendly solutions complying favorably with the market trend, i.e. promoting integrated solutions with eco-friendliness and energy efficiency as the core value", he added.

Karkal also stated that with the latest branding changes, the company's vision and values currently being carried forward by both employees and partners will get an impetus, enabling the market place and public to understand it more clearly and effectively.

Having provided support to buildings like ITC Green Centre and Wipro in Delhi, Johnson Controls has accordingly helped them to achieve their Leadership in Energy Environmental Design (LEED) certified platinum ratings in India.

 


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