Newstrack

BEST approach to stay ahead in hotel industry

EH Staff - Mumbai

Blue Star Infotech (BSIL) has entered into a partnership with Hospitality Sales Solutions, provider of customised solutions for expansion of hotel companies, to offer a BEST (Business Strategy and Technology) approach to address the strategic sales, marketing and distribution needs of the rapidly expanding hotel industry. As increasing numbers of hotel companies adopt a holistic approach to the identification, adoption and implementation of technology, the BEST approach can provide hotel companies with a unified platform for their requirements.

The partnership brings together HSSO's specialist business knowledge in key business areas with BSIL's excellent technology solutions and IT support services. Business analysis in sales, marketing and distribution management will allow hotel companies to review their key processes in the respective areas, analyse their impact, benchmark them against similar companies in Europe and re-design them to achieve their goals.

The technical solutions offered will address key requirements identified during business analysis, enabling hoteliers to choose and implement leading industry technology and benefit from support services covering all eventualities. This will allow them to gain a competitive edge in an ever-changing hotel environment. The other key benefits include the standardisation of operations and a measurable increase in the amount of business converted. A change management process will also be in place, to allow a seamless transition that will enable companies to take on increased business more effectively.