F&B

Dominos set to foray into branded ice cream segment

Mona Mehta - Mumbai

In an effort to extend its offerings in India, global fast food retailing giant Dominos Pizza is planning a foray into the ice cream segment, apart from launching boneless chicken and chicken kickers for the first time at its restaurants in India.

Meanwhile, KFC, a Yum! Restaurants International brand with 13,000 restaurants operational worldwide, is planning to create new platforms in its chicken category by launching chicken popcorn, boneless chicken and chicken nuggets in India. McDonald's India is also planning to launch new products with international or Indianised flavours.

Ajay Kaul, VP (Marketing), Dominos Pizza India, said, "We will be launching and retailing branded ice creams through both dining and home delivery concepts. We are soon tying up with one of the ice cream manufacturers of India and globally so as to launch ice creams at all our 147 restaurants in India."

With the move, India becomes one of the first countries among the global base of Dominos Pizza chains to launch ice creams. According to Kaul, "While 60 per cent of Dominos menu mix is still vegetarian, our non-vegetarian pizzas contribute the remaining 35 per cent to the company's overall sales."