Newstrack

ICICI Bank and Sarovar Hotels enter into a strategic tie-up

Launches a co-branded credit card

EH Staff - Mumbai

ICICI Bank, India's second largest and Sarovar Hotels, a leading hotel chain in India, today joined hands to launch the ICICI Bank-Sarovar Hotels co-branded credit card.

Customers can use the card to get 30 per cent discount on room tariffs at select Sarovar hotels and 15 per cent discount at Sarovar restaurants. The unique multiple reward points scheme enables a customer to earn 4 reward points for every Rs 100 spent at Sarovar hotels, resorts and restaurants. A customer can also avail of a one night Free Stay for a couple at any Sarovar Hotels on incurring a speed of Rs 10,000 on the card. Other offers include flexi check-in /check-out timings, priority on room reservations, free stay for second person, etc. are also attached to the ICICI Bank-Sarovar Hotels Co-branded Credit Card.

Speaking on the occasion, Sachin Khandelwal, general manager and head of Cards Product Group, ICICI Bank, said "We are pleased to be associated with Sarovar Hotels. This unique partnership gives ICICI Bank the ideal business opportunities in the growing hospitality segment. As market leader in credit cards, in the country, ICICI Bank has been at the forefront in delivering distinctive value to its customers through powerful features and remains committed to grow the market".

Commenting on the launch, Anil Madhok, Managing Director, Sarovar Hotels said, "Sarovar Hotels is on a major expansion phase and this strategic tie-up with India's leading bank is an important benchmark to further build on our guest loyalty. We wish to establish a strong relationship with ICICI Bank for a long time to come".

Sarovar Hotels has 36 hotels across the country and 20 properties under development. ICICI Bank with a large base of 7 million credit card customers will mean that together the two entities will attract a large network of consumers.