F & B News

Venky's Rock to target women wine consumers

EH Staff - Pune

Venky's Rock, the wine division of Bala Entertainment, a standalone company of the Venkateshwara Hatcheries (VH) group, wants to become a niche player in the Indian wine market. The company plans to launch four brands of wine targeted at women consumers.

A herbal blend of wine with anti-oxidant properties and considered a healthier option, would be launched soon. O P Singh, CEO of Venky's Rock, said the company would initially sell two lakh bottles of herbal wine. "There has been a 12 per cent rise in the number of women drinking wine in the last couple of years and the number of visits to restaurants and pubs is on the rise. Since wine is considered more socially acceptable, women are shifting from alcohol-based drinks to wine as a healthier option," Singh adds.