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Inward
branding
While branding is usually associated with targeting the right
clientele and building the hotel's image, it is also vital
that its staff also understand the vision behind the branding.
Sanjeev Bhar analyses the importance of educating the hotel
staff about its core brand philosophy.
The
selling point
What do you understand by selling and marketing? How did the
concept of 'Only quality of Product' change to 'Quality with
Service Aptitude'?
A
chef with khazana
A well-known face on television, he has his own show and gets
paid to endorse a range of packaged foods. He lends his name
to a host of hotels around the world and is probably among
the first in India to be labelled a celebrity chef. Praveen
K Singh looks at the triumphs that Chef Sanjeev Kapoor has
achieved in the culinary world.
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