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www.expresshospitality.com FORTNIGHTLY INSIGHT FOR THE HOSPITALITY TRADE
16 - 31 August 2006  
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Home - WeekEnd - Article

Lobby View

Welcoming foreigners as friends

P S Sundar

At a recent seminar of the hospitality industrialists in Singapore, a general manager made a pointed reference to the recent advertisement titled, 'Atithi Devo Bava' by the Indian Tourism department stressing on the hospitality, which taxi drivers and tourist guides should extend to foreign visitors all over the country. "In fact, it is exactly this approach which is absent in India where foreigners are exploited by such service providers. The very need for releasing a basic open advertisement in these days of advanced tourism management shows how poor the situation is," he contended.

Now, the advertisement is not appearing, but the truth of the matter stands. I have come across many instances where foreigners have been cheated by those claiming to provide hospitality services. So much so, tourism advisors are issuing several notes of caution for travellers to India. In France, for instance, I had seen a note advising travellers to India to bargain while fixing up the taxi fare or if the meter is used, to have a prior grasp of the possible tariff for the destination. In Rotterdam, Else Kodde, a travel operator, told me, "We advise, more so single ladies travelling in India, to be strict with taxi and rickshaw drivers right before entering the vehicle. That way, they can leave an impression that they know what's going around".

In Mumbai, some foreign travellers tell hoteliers that they are troubled by the taxi drivers to give them tips in dollars.

Considering that cab and auto drivers are the first contacts, the tourists come across in the city, the impression left by them is important. Even in pre-paid taxi facilities, there are complaints of the drivers insisting on fancy tips at the destination. It is not just the tips, but the explanation the drivers give that casts a poor image about the tourism management of the country.

On the other hand, there are a number of lessons this segment has to learn from their foreign counterparts. In Singapore, I signed for a taxi to stop, but the driver rode past. I took out my small pocket jotting book to see the phone number of my hotel to phone to say where I was, but quickly, the cab came back to me. The driver opened the door and apologetically said, "I am sorry, I was driving fast for my quick lunch when I missed your sign to stop. Soon, I realised my mistake and am back here. Please forgive me and make no complaints". He, of course, took me to my hotel. He thought that when I took out the note book, I might complain to the authorities!

In Shanghai and Beijing, I had a few instances of the drivers taking me to a wrong hotel and when I refused to get down, they went to the hotel reception counter, checked up the place for me to go, revised the meter to "zero" and then drove me to the correct place. In other words, they never took money from me for the wrong distance they covered.

In Sydney while driving to the airport from the hotel, the driver took a circuitous route as the short one was blocked for repair works. When I paid money as per the meter, he returned the excess fare saying, "You don't have to pay for the long route just because I took you thus. I was only worried that I should drop you at the airport in time!"

In all parts of Australia, I had come across taxi drivers quite informed about India and other countries and they talked useful things to make the drive informal, friendly and comfortable. By the time I got out, I felt as though I had come in a friend's car!

In China, the drivers are separated from the passengers and they don't talk at all. But, photo information about the drivers are prominently displayed with phone number of the police for making complaints if any. The cabs are generally imported and air conditioned.

In various parts of Europe, even in deep winter, I had no difficulty with taxis in the early mornings or late evenings. Hotels do a marvellous service in getting the taxis at the correct tariff particularly in early mornings. In most countries, taxi drivers issue a receipt for the tariff paid. Extras or tips come in some countries for the drivers carrying your luggage or giving some value-added services like taking to the best restaurant to suit your particular taste or helping to get some specific goods or driving in the shortest possible time to help you reach the destination when you are late.

That's why "Atithi Devo Bava" is important to have the foreigners come to us again as friends!

 


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