Newstrack

Infinitea to increase tea bar outlets

Sanjeev Bhar - New Delhi

After the coffee outlets boom, now its time for tea bars. Infinitea, part of Liquid Gold Company, which started the first tea bar in the country, is gearing up to increase the number of tea bars in India. Infinitea has outlets in Bangalore and Kolkata and are soon to launch three more outlets in the same cities, of which two will be in Kolkata, slated in early 2007 and one in Bangalore to by end of 2006.

Gaurav Saria, director, Infinitea and Liquid Gold, says, "The potential for tea bars is huge but has not been harnessed. People are slowly realising the importance of tea and it is the youngsters that draw the business today. Hence, they need to be inculcated with this beverage that offers numerous flavours to go with." Saria adds that Infinitea tea bars are also going to open in Delhi and Mumbai, although the timing is not yet decided. The company would be further looking at expanding in tier-II cities as well in the near future.