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Back
to basics
After the auto and the airline industries, it is time for
the Indian hotel industry to get on the 'no-frills' bandwagon.
Sanjeev Bhar finds out how this category is changing business
dynamics whilst preserving the essence of no-frills accommodation.
To
star the gourmet sky
While one half of the culinary universe barely scrapes through
the minimum acceptable criteria to meet the official grade,
the other half which cuts the grade contends with inconsistent
reviews by self-anointed critics. Neeti Mehra investigates
this scenario caused due to an absence of an official rating
system.
Bull's
eye
When Red Bull introduced its energy drink in India in 2003,
it was thinking way ahead of its time. Bhavika Jhaveri finds
out the unconventional brand strategy it deployed in the Indian
as well as the international markets to score bull's eye
Recreating
an authentic Kerala experience
The India Tourism Development Corporation pioneered beach
tourism when it secured India's place in the sun with its
Kovalam Resort near Thiruvananthapuram along Kerala's Arabian
Sea shores way back in 1972.
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