Newstrack

Travel site Mobissimo widens hotel search in India

Sanjeev Bhar- New Delhi

Travel search engine Mobissimo will offer a wide hotel search option for India by October this year. Speaking to Express Hospitality, Beatrice Tarka, co-founder and CEO of Mobissimo says, "If reducing time for travel through enhanced search is important then the same is applicable for hotel search too. The option for hotels is very large, which is never visible through global distribution systems (GDS) and individual hotel search consumes time. Hence our search engine would allow people to access offers from all hotels across India."

The search engine launched its India version - Mobissimo.in - to attract online travel search for inbound, outbound and domestic travellers. Tarka revealed, "In October we plan to revamp our existing hotel search option with a new 2.0 interface where search criteria like search by hotel name, star rating, distance, display of maps, etc., will be made available. We are also going to allow individual hotels owners to list their offerings on our site."

The company has already received offers from leading Indian hotel chains for advertising on the website. Tarka clarified that unlike GDS, the tie-ups won't help hotels to appear higher in online search conducted by users. The website, though, would enable partner hotels to know of the trends in popular destinations, booking patterns, occupancy rates and key information required for strategy planning. Mobissimo.in will also include camping accommodation, design/luxury hotels, yoga retreats and ashrams in the 'Activities Section' on the website.