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Allied Industry
Intelligent integration
Bang & Olufsen, founded in Denmark in 1925, aims
to create long-lasting solutions and carrying this philosophy forward is Jagdeep
Malhotra, its head of hospitality.
Behind all Bang & Olufsen products is an idea - a design inspiration that
is not compromised through the entire development process. "Our production
facilities manufacture some of the finest crafted products in the world, all
subjected to the highest quality standards at our dedicated listening, viewing,
and testing facilities," informs Jagdeep Malhotra, head of hospitality
division at Bang & Olufsen.
The game plan
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Our approach to product development focusses
on both tradition and constant renewal, where we never forget that technology should
work for people, not the other way around
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He claims, "Our approach to product development focusses
on both tradition and constant renewal, where we never forget that technology
should work for people, not the other way around. We utilise only tried and
tested technologies, innovatively integrated into products that offer viewing
and listening experiences beyond expectations, that are a pleasure to use and
that invite you to approach, touch and look at, even when it is turned off."
Malhotra adds that the company adds value to lifestyle hotel interior designs
as well as other branches of the hospitality industry. "The solutions are
customised to fit the unique requirements of each customer; the solutions are
based on high-end Bang & Olufsen products interfaced to third party systems.
We help our partners to differentiate themselves strongly from their competitors
with enormous appeal for their customers," he describes.
Malhotra claims that its technicians ensure that the equipment is functioning
to an optimal level and will re-visit once new owners take charge of the property
to ensure they are getting maximun performance from their systems. The company
has also perfected the art of combining the loudspeaker with its amplifier so
that they "share the same home". "In the quest to reproduce the
perfect sound, we spare no cost, from its testing procedures to the quality
of research and design that goes into every loudspeaker's creation - always
maintaining that the customer must receive the greatest pleasure with the maximum
of ease," explains Malhotra.
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