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www.expresshospitality.com FORTNIGHTLY INSIGHT FOR THE HOSPITALITY TRADE
16 - 30 June 2006  
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Turning up the sound

Ratish Pandey
Bose India

Continuously striving to provide a better guest experience, hoteliers are using cutting-edge sound and acoustics to their fullest advantage. Ratish Pandey, head, Bose India speaks on the changing face of technology in the hospitality industry

Worldwide hotel trends dictate an "in-room" experience with razor sharp sound and quality acoustics, compelling hoteliers to optimise both sound quality and delivery of content, and meeting this need gap is Bose Corporation with complete sound solutions. Since its inception in 1964 in Massachusetts Institute of Technology by Professor Dr. Amar G. Bose, the company followed a clear mandate, establishing itself as an engineering company, with a commitment to research- a fundamental precursor converting yesterday's fiction into tomorrow's reality.

The philosophy has stood the test of time and today, Ratish Pandey, head, Bose Corporation India, says, "We aim for excellence in everything we do. From the way we run our business to our customer service. In everything we do, we truly believe that "good enough" is merely a starting point."

The game plan

Sound is a critical element, and understanding the importance of a carefully designed auditory experience is integral to the hospitality industry, he believes, as it adds immeasurably to the image of quality and luxury . The company's division for Professional System Solutions provides sound solutions for public spaces, including hotels and restaurants. "From the moment they step into the hotel lobby, everything your guests experience leaves a lasting impression. And every distinction, however subtle, has the opportunity to set your hotel apart from the competition. Your guests are accustomed to quality sound in their lives and expect it wherever they go," he opines. The company has to its credit many patented and proprietary technologies that is uses specifically for the hospitality sector. "We provide software that models public spaces accurately, correct acoustic signatures for various rooms, supply volume limiters on "in room' sound solutions for guest rooms, all while keeping pace with the stringent demands of this industry," informs Pandey.

Pandey believes…

He feels the upswing in the Indian hospitality is outpacing the growth experienced in emerging markets, though has yet to catch its counterparts in the Middle East and South East Asian markets. This translates into pure potential for Bose, with demand outstripping supply, and international chains making a foray into the segment and seeking to equip their properties with state-of-the-art technology. Explains, Pandey, " I believe that this is one of best times that Indian hospitality is experiencing in many years. " He concludes by saying that this boom will continue for a couple of years, with the room shortages slowly reduced with the influx of investments in the mid-term, helping the exponential growth.

 


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