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A
creme de la creme experience
Barista is not just about coffee, it is about the experience.
The company has been treading newer paths to set the experiential
coffee trend in the country. Vyas Sivanand takes a look at
its strategy.
Timeless
strategy
Two advertising campaigns specially designed to reach two
different market segments, one national and the other international,
with simplicity and clear communication as its primary criteria,
the Park Hyatt Goa has its advertising policy well in place.
Reema Sisodia, finds out the logic behind this approach and
how it has worked for the brand.
Glassy
designs for a classy look
Granite, marble and carpet are gradually giving way to less
conventional options namely glass, leather and wood, that
too, pushing the boundaries of experimentation. So far hoteliers
like what they see and there is every indication, that this
could be the next big hospitality interiors trend, realises
Preeti Kannan.
Eco-wise
economics
Kerala is exploring newer avenues in its pursuit to be the
most sought after destination world over. It has initiated
several projects that take the eco-friendly route. Express
Hospitality assesses Kerala.
Nikko:
The Indian journey
Japan has made a substantial and conspicuous contribution
to the Indian industry in segments such as automobiles and
electronics. But, it has been somewhat shy of foraying into
the hospitality sector. The first and so far the only chain,
the Jal Hotels-owned Nikko has ventured into this country,
not as a joint venture, but under a management arrangement
with an exclusivity clause.
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