Upfront

Glassware with an attitude

Aarem International, supplier of glassware to major liquor companies for its promotions all over the country, has been appointed the authorised distributor and stockist for Libbey Inc - a US-based manufacturer of upscale glassware.

Rajan Bhasin,of Aarem International, said that Libbey products would now be available off the shelf for premium and foodservice industry for the Indian region through his company. Aarem International has been importing glassware from manufacturers across the globe to cater to its regular and the niche market. It is best known for bringing into the country innovative glassware, stocking a large variety in big volumes, on-time supplies, good prices and a professional approach.

Libbey, a premium foodservice glassware company, though not new to the Indian hospitality industry, shall now offer its regular as well as its funky range of products - Glassware with Attitude - through Aarem at special prices. Bhasin says, "We aim at providing world class glassware at affordable prices to the Indian customer. As for the Indian and the foreign liquor companies in India, we want them to use very exclusive, imported glasses, even for their regular domestic brands and Scotch brands, respectively, for their round-the-year promotions. They are our target audience, besides the foodservice industry and this can only happen with our price support."

Libbey claims to have more than twice the designs than any other glassware manufacturer in the world, with most of them being very innovative.

It is North America's leading designer, manufacturer and marketer of high quality glass tableware for foodservice industry. The brand stands for almost two centuries of quality, durability, consistency and reliability.