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India:
Riding High On High ROI
The Indian hotel industry is becoming increasingly hard to
ignore. Express Hospitality gives an exclusive preview of
the ‘Hotels in India - Trends and Opportunities’
report by HVS International, India.
Hitting
Hard With Soft Appeal
No longer restricted to FMCGs, advertising campaigns are now
selling products as abstract as distinctive experiences on
a perfect holiday. Reema Sisodia showcases the `Taj Holidays'
campaign.
Indian
Palate Gets A Taste Of World Cuisine
Hotels and restaurants introduce world cuisine to their menu
as more and more diners look for exotica and variety. Neeti
Chopra reports.
Infrastructure
Status:Does It Matter?
Though the hospitality industry has been accorded with an
infrastructure status, many within the industry feel that
the benefit is limited to only funds for hotel development
and doesn't give the hotel sector any tax holiday fillip to
boost hotel development. Express Hospitality presents 'Ring
Side' an exclusive debate between Rajeev Talwar, additional
director general, Ministry of Tourism, Government of India
speaking on behalf of the government and Shyam Suri, secretary
general of FHRAI voicing the concern of the hotel industry.
Hitting
Bull's Eye With The Mid-Market Segment Dart
Sarovar Park Plaza gets into rebranding with the no-frills,
limited service, three-star Hometel brand on its mind. Reema
Sisodia zooms in.
A
Shot In The Hospitality Arm
Promising to 'quietly deliver the goods', Siemens has extensive
plans to strengthen its hospitality arm. Reema Sisodia elaborates.
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