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We Make 15,000 Meals Every Day
Chicken Tikka Masala was the most popular dish in London
for quite a while. Some say it is now being dethroned by Lasagne, but Indian
cuisine is still extremely popular. Puneet Arora, executive chef of Noon Products,
London, talks to M S Ram about the future of Indian food in the UK
EH&C: How did you first decide you wanted to be a chef?
Puneet Arora: Cooking is in my blood. My father, chef Satish Arora, is a known
figure in the Indian hotel industry. Many of my uncles are also in commanding
positions in various parts of the world. It was just meant to be, I guess.
Where did you first start out?
After completing my diploma in Hotel Management from Sophia Polytechnic, Mumbai,
I joined the Taj Group as a management trainee specialising in the kitchen.
Soon after, I was inducted into the Taj Mahal Hotel, Mumbai. I then worked for
Taj Samudra, Colombo, after which I joined Jumeirah Beach Hotel, Dubai to broaden
my horizons. I have been with Noon Products since 2000.
What exactly is Noon Products?
Noon Products' mission is the development and creation of ready to eat packed
new dishes and products that can be made available to the general public through
supermarkets. Right now, we make 15,000 meals every day. Our supermarket products
include Indian, Mexican, Chinese and Lebanese dishes. Noon products were established
about 13 years ago by Sir Gulam Noon, to help familiarise the British public
with real Indian food.
What would you say is your USP?
All our products are free of preservatives. The shelf life of these meals is
nine to 12 days, which is very good for both vegetarian and non-vegetarian ready
foods. Also, all our raw material, spices, herbs etc are imported from India.
What are your most popular products?
Hot Tikka Masala is one of the favourites actually more popular now than fish
and chips.
Could you tell us a little about your achievements?
There are various achievements that fill me with a sense of pride. Among them
was when I won international chef of the year 2002 in the event organised by
the British meet. There were 6000 participants and only six recipes were short-listed.
I am also happy to say that I am one of the few Indian chefs who had a rare
honour to work with renowned chef Gordon Ramsey.
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