Editorial
Make Or Break
To quote a common idiom, 2003 is a ‘make or break’ year. This strong statement is justified by valid reasoning – from the fourth quarter of 2001 till date, whatever the explanation, this country’s hospitality industry had reached its all time low, coming within sight of breaking point.

Talking Point
With The Blessings Of Buddha
There are millions of Buddhists in Asia who are prospective tourists to India. We must fully exploit the potential of the Buddhist circuit, which is already a bright patch on the Indian scene

PR Tools Help Create Impressive Media Impressions
A few months after Sept. 11, it became evident to many of us that public relations was going to be the key tool to create awareness.

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